Introducing JT (Japan Tobacco) and their ‘Meet Your Delight’ public awareness campaign. Now, being a tobacco company and all, the focus of this campaign is not so much on the health risks of smoking as it is on how individual smokers can improve their smoking manners. The centrepiece of this campaign is a series of posters—which, far as I know, appear mainly in trains—featuring very subtle, and, at times, poetic messages for smokers to take into consideration. What’s good about these posters is that they also feature an illustration, so that should the point of the written message go sailing over your head, as it often does with me—even though it’s written in English as well as Japanese—you can look to this illustration for clues. So, having had the privilege of meeting my delight on many a train ride, I’d like for you, now, to meet yours. Please enjoy instalment number one of Midweek Meet Your Delight!:
Thursday, March 08, 2007
The Inaugural Midweek Meet Your Delight!
The helicopter helps to put everything into perspective.
Have a delightful day!
eyechan
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10 comments:
A lit cigarette is carried at the height of a child's face? Of course it is. You should put that on a shirt and sell it.
Second hand smoke kills. I'm proud to say that I have never contributed to the fat pockets of any members of the tobacco industry.
Poor kiddies.
HA...Funny. And you're right about the helicopter, what the hell is it doing there.
Lach~ good idea. but i think im already in violation of copyright laws as it is.
Kiyotoe~ me too! well at least not directly. i have consumed my fair share of Kraft products over the years. Kraft is owned by the altria group, which is the parent company of philip morris.
Matt-man~ there's more to come! and they get funnier:) i think they do anyway.
I think you just gave me a new discipline plan for my students at school! They are getting WILD these days. Too bad I don't smoke though, damn.....
glad i could be of some assistance, Paz!
ha ha ha ha i love it. bring me home a poster! do it!
consider it done gem!
Brilliant!
no, you're brilliant:)!
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